SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher in search engine results. It is important for marketing because it increases a website's visibility, drives organic traffic, and enhances user experience, ultimately helping businesses reach their target audience effectively.

Social media marketing helps businesses connect with their audience on platforms like Facebook, Instagram, and Twitter. It increases brand awareness, engages customers, promotes products/services, and drives traffic to websites, ultimately helping businesses expand their reach and grow.

SEO and content marketing are closely linked. SEO ensures that content is discoverable on search engines, while content marketing provides the valuable material that attracts and retains users. Optimized content improves search engine rankings, leading to more organic traffic and better business outcomes.

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Yes, social media marketing can indirectly improve SEO by driving traffic to the website, increasing brand awareness, and encouraging user engagement. While social signals (likes, shares, etc.) aren't direct ranking factors, they contribute to overall content visibility, which can lead to higher search engine rankings.